When we discuss “sporting events” in generic as well as specific terms, it becomes necessary to cite the importance and space of sports in our life. Partly because whenever we think of sporting events, the idea comes in only one line- sporting events which are familiar to us; events which are in our knowledge, mainly through media. And hence we remain unaware of sporting events which happen on many other (mostly small) levels. Therefore, it becomes important to discuss the 'importance' as well as the 'important areas' of sports. Sports activities take place in schools and colleges. Not only in all educational institutions, but many small and big  towns, cities, districts and villages show interest in sporting events. School authorities say that sports are very important for a young child because it helps him to grow active. Sports play a pivotal role in the overall development of a child from his middle school to high school- the reasons are generic and many. Sports played in villages, towns, etc, have a tribal history to it.

The value of sports  cannot be summed up only as 'a medium of fun and recreation'. It is definitely a lot more. The history of mankind has always been marked with battles and wars. Conflict is essential in the the struggle for existence, and only the strongest survives (also called 'survival of the fittest'). In the animal kingdom, we see  competitions and fights on almost everything- food, mates, territories or even out of spite. Man being an animal is no better. There is a psychological tendency in every human being, to fight. But with the onset of civilization, the “physical fight” has come up with an alternative and we call it Sporting Events! Every sporting event has become a ground to prove our mettle and show superiority over others.

Right from the times of Ancient Greece to Roman culture, sporting events keep on gaining potence. The first Olympic games were held in Greece, in the year 776 BC. In the 6th century, Romans had few very important, the then traditional, gladiator games, in their amphitheater Colosseum. The motives of sporting events also changed with time. The 1936 Berlin Olympic games became a  perfect propaganda for Hitler. He found a good means to show to the world that Nazi Germany is a superior race.  Their idea behind playing Berlin Olympic games was not as common as others'. Hitler, at that point of time did not believe in winning alone. He wanted to achieve his main motive of pushing back all other nations. Where as, Japanese used Tokyo Olympic games in a very positive sense of the term. Japan wanted to show the technical development of the country, to the whole world. The games were telecasted to the United States via Syncom 3, the first geostationary communication satellite.

CONTEMPORARY IEW OF SPORTING EVENTS

The contemporary sporting events have spread its root. It has become more diversified. Now-a-days managing sporting events have become a business. More and more companies now show interest in financing sporting events. To cite a very recent example of Tokyo's Olympic bid to host the 2016 summer Olympic games, its government decided to offer as much support as possible to the campaign. Same concept was also used by Osaka government, who lost the bid to host the 2008 games.

Many sports management companies have spawned up in the recent past, who are involved with event and athlete representation. It has become a well established line of business, and there are even professional courses which teach students to organize sporting events at a corporate, amateur or professional level. This provides students with an insight into the management of sports events of all kinds. They even do research on types and scale of sports events, impacts and legacies, financing sports events, the bidding process, the sports marketing mix for events, commercial exploitation, sports events and the media, sports sponsorship, operational strategies, evaluation, summary and conclusions, etc.

In present scenario sports have become commercialized and sporting events, a business. Sport event management companies have given major contribution to the American Economy. Advertisers are enthusiastic to pay thousands of dollars for a few seconds advertisement during the very famous sporting events. There are many TV channels which are specifically devoted to sports, and are running good business. ESPN reaches to more than 97 million US homes with its stable of channels, including ESPN2 (sporting events, news, and original programming) and ESPN. ESPN is the leading international sports channel. There are various other national sport channels for each country.

Almost each one of us must have passion for one or the other sporting event(s). Cricket is highly popular in India and is considered as a religion. People go crazy over every single cricket match, India plays with a country. Soccer is exceedingly popular in Brazil. It is considered a leading soccer country. And in a similar manner, United States of America is flooded with million of basket ball lovers. Now more than 250 million people from worldwide play this game in an efficient manner. Basketball has expanded its root in such a manner that now every city, every county has its own team of basket ball players. The first professional basketball league was formed in 1898. Today, NBA, the National Basketball Association is the major professional basketball league in the world which has the United States and Canada as its teams. The National Basketball Association now has 29 teams. All these teams compete in two conferences, the Eastern and Western, in four separate divisions. America's another greatest sport is Baseball. A sporting event that evokes more sensation and curiosity among Americans than any other sport is baseball. Basketball is also known as the national pastime of United States of America. Even Radio channels are showing deep interest in broadcasting news about the famous sporting events.

After every four years, the whole world fix its eyes on the Olympics and cricket World Cup. Many athletes play the game for patriotic reasons. Every sporting event has become a ground to prove one's mettle and win fame for the country. Some of the popular sporting events are Baseball's World series in United States, NFL football, NHL hockey, NASCAR Racing, Golf, Cricket World Cup, FIFA, Tennis, Wrestling, etc.

Sporting events are a great binding force. It holds and unites people together, otherwise divided by many issues like race, caste, creed, color or religion. The international Olympic games serves the message of One World, One Vision!