What comes first in our mind when we hear about Search engine optimization - what is SEO?  Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from various search engines like GOOGLE, YAHOO and MSN, via "natural" (organic or algorithmic) search results. A site with higher ranks in the search results is visited by more browsers. Search Engine Optimization is the most important part of website development which makes it prosper in the Online e-commerce business.

The main objective of Search Engine Optimization(SEO) is to increase web visitor counts by ranking it very high in the results of searches. To ensure it, SEO experts use the most appropriate keywords to describe the content of a site. SEO can also target different kinds of search, like image search and local search. Search Engine Optimization (SEO) is the process of making a website's content more search engine friendly so as to attract visitor traffic by ranking it higher in the search results.

Search Engine Genie is the most experienced tool in Search Engine Optimization. As a company's marketing plan of action for increasing the ranking of site, SEO experts knows how search engine algorithms work and what people is search for. SEO experts works may involve in a site's coding, presentation, and structure, and also  fixing problems that could forbid search engine indexing programs from fully spidering a site. The other types of  optimization technique are known as "Black Hat" optimization or Spam Indexing. Search engines look for sites that employ these techniques and may remove their listings. At present search engines generate 80% of all traffic to a site. A search engine has organic and sponsored results. The ratio of organic result is more than the sponsored one that shows in all search engines.

Organic result describes a search that return results by indexing pages based on content and keyword relevancy. Only 10 –20% will be sponsored. You definitely have to come in the top list of the organic results, rather the targeted traffic, to attract more traffic to your site. The reason behind this is that the visitors of organic results will be keen to buy products. Therefore, you need to attract organic traffic in the best possible way and this is likely to happen only when you are in the top of the search result's list. Here comes the role of Search Engine Genies. Search engine genies assure the highest return on investment(ROI) for all the optimized websites.

If your website is intended to generate Online business and you are not getting it than there is no use of running a website. That is why Search Engine Optimization is more focused on getting high  traffic to your site. Search engines analyze your web pages and their content and provide your pages to the users if it has relevant content.

Search Engine Genie performs two types of optimization :

• On-page Optimization
• Off-page optimization

On-page Optimization :

This kind of optimization requires following tasks to be done so as to optimize the site:

• Create Title tag
• Crete Meta tag
• Make Image tag optimization
• Make Hyperlink optimization
• Make HTML Sitemap and XML Sitemap
• Interlinking
• Made Articles
• W3C Validation

On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HTML but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes produced by Web page authoring tools and reconstructing the site to produce better linked and focused page content.

Each page should target between two and four keywords that are directly related to the content. If you feel the need for more keywords then consider splitting your content into separate pages. The Uniform Resource Locator (URL) should contain keywords, separated by hyphen or underscore without being too long, around 128 characters is probably a sensible upper limit for the entire URL. The Title tag should contain the keywords with no stop words but arranged to make sense.

   

This should be the first tag in the Head section of the page. There is evidence that search engines give more weight to factors higher up the page. Search-engines will only index a limited amount of text in HTML tags and using too many keywords will dilute the focus.

For good Search Engine Optimization, many website designers spend a lot of time creating keywords and description meta tags. Although these may be read by search engines, for example the description tag used by various search engines to provide a short description of the site, the Search Engine Result Pages are not used for ranking pages.

Google, Yahoo and MSN Search will use the text they find on the page source as a description, so make sure your first header and sentence describes the content. There is also evidence to suggest that search engines give more importance to the former sentences in the description and some engines will only index a limited amount of this body text so making the first few lines search engine friendly is a good idea.

Image alternate-text tags (ALT tags) are only indexed where the image is part of a hyper link. However, ALT tags are useful for non-graphical browsing and should be employed correctly.

Off-Page Optimization :

Off-page optimization means you have to work on building links to your website. It can be done off page for a website to maximize its prominent appearance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links. Off-Page Optimization in a word is “linking”, or more accurately “link trading”. Link trading is where two or more sites agree to place links to the other site for the purposes of building the “Importance of their site” in search engines. Back-Links are the websites and web pages that are linked to your website. Each Link of your website is like a “vote” that increases the importance of your website in the search engines. Though off-page optimization is much less complicated than on-page optimization but there are still a few factors that must be taken into consideration when looking for reciprocal links to build the “importance” of your website. These would be Page Rank, link placement, and sites with which you are having trade links.

Some of the benefits of Search Engine Optimization ( SEO ) :

Substantial increase in Search Engine Traffic - When the site ranks for words which people search often we get lots of targeted traffic. As compared to the organic listing search engine traffic with other types of Online advertisements this one is much cheaper.

• Return of Investment is very fast and well worthy. Since Search Engine Optimization send only targeted traffic to a site.
• Search engine traffic never stops once we achieve high ranking for you. Search engines promote your site 24 hours a day, 365 days a year. This helps in generating more traffic through the ranking period of the site.